Season Themes
Each season of Innovate MN carries a visual identity that reflects the spirit of collaboration, creativity, and community at the heart of our mission. These themes provide a cohesive thread throughout our events, materials, and communications, celebrating the power of bringing diverse minds together.
Season 3 - Bee
Season Three: Pollinator Ecosystem
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This seasonʼs theme draws inspiration from
Minnesotaʼs native pollinators: a symbol
of collaboration, innovation, and growth.
Just as bees and butterflies help flowers
bloom, Innovate.mnʼs community members
share ideas and energy that help local
businesses thrive. Together, weʼre cultivating an ecosystem where innovation grows.
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Lydia Venjohn, our Season 3 artist, brought design collaboration across the innovate mn brand.
Season 2 - The Fish
Innovate MN is excited to partner with Bekah Worley (@bekahworley), an illustration artist in Minneapolis, Minnesota. Bekah brings a wonderful color palette to our community with warm, organic designs featuring earthy tones of rust, terracotta, and cream. Her artwork, featuring fish and nature-inspired shapes, captures the authentic, collaborative spirit of our events. Bekah's distinctive visual style can be seen throughout Season 2 materials, adding warmth and creativity to every Idea Jam.
Season 1 - The Robot
Our first season featured the robot icon that became the foundation of the Innovate MN brand. The robot mascot, a design made of connected parts, symbolizes the interconnected community of innovators who come together at our events. Like a #innovator badge on LinkedIn, this robot represents every thinker, dreamer, and doer in our community who is ready to transform challenges into opportunities. The robot embodies our commitment to fostering an environment where diverse perspectives connect to create something greater than the sum of their parts.